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Why is it called home staging

Why is it called home staging? Good question! It all begins with the need to help buyers see themselves at the heart of the home’s next story.

If you’re new to real estate, you may wonder how home staging got its name—after all, it’s not like we’re setting aside (or staging) a house for use later!

No, the science and art of transforming a house from “seller’s home” to “buyer’s dream life” has its root in the theater: on the stage.

And keeping that starting point in mind is very helpful for both realtors and homeowners as they plan their listing strategy.

Here’s why.

Staging was created to solve a particular, common, problem

Real estate staging originally came to be around 50 years ago, when a pro named Barbara Schwarz, (who had a background in both theatre and interior design), brought a fresh point of view to an all-too-common problem.

  • The problem: Telling clients they must make changes to their beloved home in order to get the best result from its sale is almost certain to offend them!
  • The solution: Show that what sells a home isn’t the style, it’s the story—the potential buyer’s story.

That’s because people don’t buy YOUR lifestyle or decor, Madam or Mister Homeowner, they buy because of the fundamental motivator: “What’s In It For Me?” (marketers refer to this as WIIFM).

Staging SHOWS them what will be in it for them—if only they make a good enough offer!

Just like a well-crafted stage set helps an audience connect to the story in a production, the staging of important rooms in your home are designed to pull people into the story of what life “could be” for buyers.

(You can see the difference in the Before and After comparison at the top of this page.)

What rooms usually get staged?

While curb-appeal and the exterior are essential hooks, and we always provide recommendations for how to make the most of that part of your home’s reveal, the most-often staged rooms in the home are those central to most people’s lives and stories:

  • Foyer/entryway (create that “welcome-with-a-wow”)
  • Living room (elevate the family/entertainment experience)
  • Kitchen (hint at effortless delight)
  • Primary bedroom suite (offer a stunning, yet soothing, invitation to wind down)
  • Dining room (ready for guests to arrive)

Other rooms may be added to the stage depending on the layout and style of the home and/or any features that will transform the home from good to great. Yours may warrant including the sunroom, office, or bonus room, for instance.

In the end, it’s very possible that your home, once staged, won’t look anything like you or your family’s style. And that’s not a knock on your taste! Your story is unique, your life vibrant and active.

Staging woos others into an irresistible story that could become theirs.

And that’s what leads to faster, higher-value home sales.

So, if your home sale goal is more money in the bank, schedule your professional staging and let the show begin!

Sherrie was outstanding in helping us stage our home to sell. Her advice is professional and knowledgeable. She is so easy to work with and there is no pressure. She will work with you to make changes that are in…read more

Paula Ragatz

Our home sold in 2 days after working with First Impressions Home Staging! I had never used a stager for a real estate transaction, and frankly, I had some trepidation. I am so glad I followed the suggestion of our…read more

Kile Law

Sherrie did an amazing job staging our house to sell. We had it on the market for a couple weeks but it was vacant and not showing well. We hired Sherrie to bring some life into it and she was…read more

Alison Spain

Sherrie and the First Impression Home Staging Team did a great job. We engaged Sherrie in designing and procuring furniture for an entire four bedroom home. Our project was very time sensitive and she beautifully designed, procured, stored and staged…read more

Michael Thurston

Sherrie was seriously amazing! Our house looks so awesome after our FaceTime staging call (quarantine probs) She was personable, patient and very knowledgeable! Would 100% use her again and definitely recommend!

Gina C

First Impression Home Staging provided a virtual consultation so we could stage our home! They were professional and patient as we did the walk through. It was a pleasure working with Sherrie Medeiros. She helped us successfully stage our home…read more

Cheri K

Sherrie helped me remotely stage my rental property that is up for sale, using FaceTime (I’m in CA and Sherrie is in NC). I initially sent her photos of the house staged with a bare minimum of furniture, which she…read more

Rena W

My husband and I are realtors in Raleigh, and we’ve been using Sherrie’s staging consultant services for our clients, and can I just say, “WOW”?! First Impression Home Staging definitely makes a HUGE difference. . . even in this current…read more

Lisa F

We used First Impressions Home Staging to help us with a completely new interior design of a vacation rental we bought in the mountains of Virginia. Sherrie and Roslyn were both amazing to work with. They were conscientious of our…read more

Josee M

Sherrie has an amazing eye for color and a talent on how to bring out the best in a space. She spent time getting to know what items in my home meant the most to me and created a paint…read more

Shannon H

We recently placed our home for sale and hired Sherrie and First Impression Home Staging to stage it. They did a fabulous job and the house looks beautiful. Sherrie is wonderful to work with. After an initial walk through of…read more

Joan K

Sherrie did a fabulous job staging our home for sale! I would HIGHLY recommend her if you are preparing your home to sale. We had never used staging before to sell a house, but now we are certainly believers indeed!…read more

Rachel M

Sherrie came in to stage our home to sell & she did just that. She made terrific suggestions & simply put, she made our home more marketable. I highly recommend her & if given the opportunity, I would choose to…read more

Sheila C.

The home that you staged went under contract in 3 days with 2 offers. I am certain that your staging was instrumental. The sellers are thrilled. They are so excited. They are convinced it was the best investment!

Mindy O.

Thanks very much Sherrie! You did an amazing job helping us get their home beautiful and ready to list.

Heather Piper, KW Realtor

Hey Sherrie I wanted to share some good news… that townhouse in Brier Creek went live on Saturday morning, held it open both days, and we have an offer on the way today. The exact unit around the corner, not…read more

Hugh Grist, Grist Realty

We’d just like to offer a sincere thanks for the work you did staging our house. We believe that the advice you and Amy gave us along with your staging made a huge difference in both the price and the…read more

Sincerely, Roger & Carla Wilson

Are you selling your house soon? Let me tell you… I didn’t believe it… But our listing didn’t go as fast as we wanted and I decided to stage my empty home… We got multiple offers over asking in 48…read more

K Mitchell
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First Impression Home Staging bedroom decorating photo.

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