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Direct prospective buyers attention

Home stagers help home sellers start to direct prospective buyers’ attention; here’s a look at some strategies used.

Every house has strengths and weaknesses—features or structural details that will help buyers get excited, and at least a few that aren’t doing your sale any favors.

Home staging is, in part, the art and science of directing buyers’ attention toward its assets, and away from its less-appealing features. From the (ahem!) first impression created by good curb appeal, to the way décor or paint can minimize an awkward room flow, as a seller your goal must be to help buyers notice what’s highlight-reel worthy.

Strategy #1 Highlight, don’t compete

That’s worth saying again: when considering room layout and décor, our goal is to highlight (not compete with), the property’s best features.

  • Paint; flowers (real or silk); vignettes composed of well-paired household items; décor; paintings and/or other wall art, can all serve to draw a viewer’s eye to or from a feature.

This is particularly important if a home has stand-out architectural features—a soaring ceiling, multi-level stone chimney, handsome plank floors or some other special feature.

The last thing you want is for an eye-catching enhancement that minimizes or draws buyers’ eyes away from the detail.

Strategy #2: Match the room’s scale

In addition to placement, scale of a space is important. A room with a cathedral ceiling, or open-plan layout may require larger or bolder accents. Not only will petite furniture, tiny vignettes or décor tend to look childish in large spaces like these, they can make the space itself seem unwieldy, hard to decorate or possibly out of proportion.

Wall art can help draw attention, pulling buyers’ eyes away from bland or less interesting spaces. Even hanging height makes a difference: ideally art should be hung so the center of the piece is 60-64” off the ground (or, if you’re hanging a piece behind a sofa, shoot for 6-8” above the back). This keeps focal points connected to average-human scale.

Strategy #3: Less is usually more…

Décor, flowers, pillows, and art are excellent, and affordable, ways to add pops of visual interest. Just remember not to overwhelm the space! While you may love an abundance of decorative details, and feel welcomed and cozy in a full-to-the-brim room, too many elements make your spaces look smaller and will appeal to a smaller segment of prospective buyers.

Instead, home stagers aim to use color and decorative elements judiciously to help guide prospective buyers’ eyes around the room, and get them to pause (admiringly!) at the beautiful fireplace, built-ins, or floors.

Strategy #4: Add restful vignettes in wide-open (or blank) spaces

This may seem counterintuitive: home stagers coach sellers to make their spaces look large and bright; why would we now want to add details to wide-open spaces?

Though every room has its own unique needs, in general kitchens, entryways, and halls suffer from a lack of attractive focal points. They also have an excess of smooth surfaces, and (in the case of kitchens) blocks of cabinet-or appliance-filled walls.

Vignettes can be an effective way to create visual interest and add homey ambience. They give buyers eyes a reason to slow down and take in some details that suggest they’ll be right at home here, too.

Another way to think about this part of home staging is a way to help buyers see what you want them to see. Creating focal points and distracting attention from less appealing features are integral to creating that amazing first—and lasting—impression

What questions do you have about helping home sellers start to direct prospective buyers’ attention to don’t-miss features?  We’d love to see your comments—and to help with your next home staging project!

Sherrie was outstanding in helping us stage our home to sell. Her advice is professional and knowledgeable. She is so easy to work with and there is no pressure. She will work with you to make changes that are in…read more

Paula Ragatz

Our home sold in 2 days after working with First Impressions Home Staging! I had never used a stager for a real estate transaction, and frankly, I had some trepidation. I am so glad I followed the suggestion of our…read more

Kile Law

Sherrie did an amazing job staging our house to sell. We had it on the market for a couple weeks but it was vacant and not showing well. We hired Sherrie to bring some life into it and she was…read more

Alison Spain

Sherrie and the First Impression Home Staging Team did a great job. We engaged Sherrie in designing and procuring furniture for an entire four bedroom home. Our project was very time sensitive and she beautifully designed, procured, stored and staged…read more

Michael Thurston

Sherrie was seriously amazing! Our house looks so awesome after our FaceTime staging call (quarantine probs) She was personable, patient and very knowledgeable! Would 100% use her again and definitely recommend!

Gina C

First Impression Home Staging provided a virtual consultation so we could stage our home! They were professional and patient as we did the walk through. It was a pleasure working with Sherrie Medeiros. She helped us successfully stage our home…read more

Cheri K

Sherrie helped me remotely stage my rental property that is up for sale, using FaceTime (I’m in CA and Sherrie is in NC). I initially sent her photos of the house staged with a bare minimum of furniture, which she…read more

Rena W

My husband and I are realtors in Raleigh, and we’ve been using Sherrie’s staging consultant services for our clients, and can I just say, “WOW”?! First Impression Home Staging definitely makes a HUGE difference. . . even in this current…read more

Lisa F

We used First Impressions Home Staging to help us with a completely new interior design of a vacation rental we bought in the mountains of Virginia. Sherrie and Roslyn were both amazing to work with. They were conscientious of our…read more

Josee M

Sherrie has an amazing eye for color and a talent on how to bring out the best in a space. She spent time getting to know what items in my home meant the most to me and created a paint…read more

Shannon H

We recently placed our home for sale and hired Sherrie and First Impression Home Staging to stage it. They did a fabulous job and the house looks beautiful. Sherrie is wonderful to work with. After an initial walk through of…read more

Joan K

Sherrie did a fabulous job staging our home for sale! I would HIGHLY recommend her if you are preparing your home to sale. We had never used staging before to sell a house, but now we are certainly believers indeed!…read more

Rachel M

Sherrie came in to stage our home to sell & she did just that. She made terrific suggestions & simply put, she made our home more marketable. I highly recommend her & if given the opportunity, I would choose to…read more

Sheila C.

The home that you staged went under contract in 3 days with 2 offers. I am certain that your staging was instrumental. The sellers are thrilled. They are so excited. They are convinced it was the best investment!

Mindy O.

Thanks very much Sherrie! You did an amazing job helping us get their home beautiful and ready to list.

Heather Piper, KW Realtor

Hey Sherrie I wanted to share some good news… that townhouse in Brier Creek went live on Saturday morning, held it open both days, and we have an offer on the way today. The exact unit around the corner, not…read more

Hugh Grist, Grist Realty

We’d just like to offer a sincere thanks for the work you did staging our house. We believe that the advice you and Amy gave us along with your staging made a huge difference in both the price and the…read more

Sincerely, Roger & Carla Wilson

Are you selling your house soon? Let me tell you… I didn’t believe it… But our listing didn’t go as fast as we wanted and I decided to stage my empty home… We got multiple offers over asking in 48…read more

K Mitchell
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First Impression Home Staging bedroom decorating photo.

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