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Will staging a home pay off big even when we’re already in a hot seller’s market? The short answer is “you bet!” Here’s why.

Today’s sellers have an expectation: my home is going to sell fast, and for way more than I could have hoped just a few years ago

Most real estate agents know it’s not likely to be quite so simple. What are the REAL stats on home sales in Cary NC? 

  • Average days on market in Cary NC right now: 70. 
  • Average list price: $450K
  • Average sales price: $462,500

While the market is undeniably hot, with sellers in prime position, it’s critical that they (and their real estate agents), do whatever they can to keep the negotiating power on their side.

How will staging a home pay off big in this type of hot seller’s market?

Staging helps sellers attract more buyers. 
  • Professional home staging focuses on highlighting your home’s virtues and minimizing quirks and faults. 
  • Attracting the highest number of good offers starts with attracting the highest number of buyers.
  • Virtually all buyers are shopping online first — and some are buying without ever stepping into the home. Create a jaw-dropping first impression in the home’s key rooms — living room, primary bedroom, kitchen, at the very least. You’ll also create desire, demand and an emotional attachment that lingers. 
Staging reduces buyer concerns and increases confidence.
  • According to studies, staging prompts 27% of buyers to overlook faults in a home. The less a buyer feels they have to do before move-in, the more in-demand that home will be. 
  • Plus, buyers linger an average of 40 minutes in a staged home (vs 6 in non-staged ones). This is a homeowner’s and real estate agent’s dream! When the buyer settles in for a while — imagining a gathering with their family, or the ease of relaxing in their new backyard — rather than calculating the cost of fixing annoying (but minor) issues, you’re on the road to a profitable sale. 
  • Given the choice between a staged home and an unstaged home, buyers are also more likely to choose the one that’s been professionally staged. That’s because they’ll have less to do when they move in — and that helps them feel that their dollars are stretching further. 
Staged homes generate more emotional attachment — and a high ROI
  • The more attached to the home buyers are, the more aggressively they’ll pursue it, leading to higher offers. According to a study done by the Real Estate Staging Association, 85% of staged homes sold for 5-23% over list price. 
  • The investment in professional staging isn’t about sinking money into a home just to make it look pretty. We carefully select the strategies, decor, and design details that will create true bang for a seller’s buck. Our success is defined by creating the highest return possible on a seller’s staging investment. 
  • The average staging investment is 1% of asking price — and ¾ of home sellers see an ROI of 5-15% over asking price. On a $450,00 home in Cary, that means staging can be expected to average $4500, and generate an extra $18,000 to $63,000 for the seller.

So if realizing the highest return on this, one of the largest financial investments most people make in their lives, matters to you (or your clients), staging is the way to position yourself for success.

And of course, for a real estate agent, the listing photos are prime examples of your own brand. These photos will live on long after the end of this crazy market. How do you want to be seen?  

If you’re wondering “will staging a home pay off big for my home?” please reach out for a quick phone call. We’ll be happy to walk through your situation and help you determine if it’s a good fit for you.


Sherrie was outstanding in helping us stage our home to sell. Her advice is professional and knowledgeable. She is so easy to work with and there is no pressure. She will work with you to make changes that are in…read more

Paula Ragatz

Our home sold in 2 days after working with First Impressions Home Staging! I had never used a stager for a real estate transaction, and frankly, I had some trepidation. I am so glad I followed the suggestion of our…read more

Kile Law

Sherrie did an amazing job staging our house to sell. We had it on the market for a couple weeks but it was vacant and not showing well. We hired Sherrie to bring some life into it and she was…read more

Alison Spain

Sherrie and the First Impression Home Staging Team did a great job. We engaged Sherrie in designing and procuring furniture for an entire four bedroom home. Our project was very time sensitive and she beautifully designed, procured, stored and staged…read more

Michael Thurston

Sherrie was seriously amazing! Our house looks so awesome after our FaceTime staging call (quarantine probs) She was personable, patient and very knowledgeable! Would 100% use her again and definitely recommend!

Gina C

First Impression Home Staging provided a virtual consultation so we could stage our home! They were professional and patient as we did the walk through. It was a pleasure working with Sherrie Medeiros. She helped us successfully stage our home…read more

Cheri K

Sherrie helped me remotely stage my rental property that is up for sale, using FaceTime (I’m in CA and Sherrie is in NC). I initially sent her photos of the house staged with a bare minimum of furniture, which she…read more

Rena W

My husband and I are realtors in Raleigh, and we’ve been using Sherrie’s staging consultant services for our clients, and can I just say, “WOW”?! First Impression Home Staging definitely makes a HUGE difference. . . even in this current…read more

Lisa F

We used First Impressions Home Staging to help us with a completely new interior design of a vacation rental we bought in the mountains of Virginia. Sherrie and Roslyn were both amazing to work with. They were conscientious of our…read more

Josee M

Sherrie has an amazing eye for color and a talent on how to bring out the best in a space. She spent time getting to know what items in my home meant the most to me and created a paint…read more

Shannon H

We recently placed our home for sale and hired Sherrie and First Impression Home Staging to stage it. They did a fabulous job and the house looks beautiful. Sherrie is wonderful to work with. After an initial walk through of…read more

Joan K

Sherrie did a fabulous job staging our home for sale! I would HIGHLY recommend her if you are preparing your home to sale. We had never used staging before to sell a house, but now we are certainly believers indeed!…read more

Rachel M

Sherrie came in to stage our home to sell & she did just that. She made terrific suggestions & simply put, she made our home more marketable. I highly recommend her & if given the opportunity, I would choose to…read more

Sheila C.

The home that you staged went under contract in 3 days with 2 offers. I am certain that your staging was instrumental. The sellers are thrilled. They are so excited. They are convinced it was the best investment!

Mindy O.

Thanks very much Sherrie! You did an amazing job helping us get their home beautiful and ready to list.

Heather Piper, KW Realtor

Hey Sherrie I wanted to share some good news… that townhouse in Brier Creek went live on Saturday morning, held it open both days, and we have an offer on the way today. The exact unit around the corner, not…read more

Hugh Grist, Grist Realty

We’d just like to offer a sincere thanks for the work you did staging our house. We believe that the advice you and Amy gave us along with your staging made a huge difference in both the price and the…read more

Sincerely, Roger & Carla Wilson

Are you selling your house soon? Let me tell you… I didn’t believe it… But our listing didn’t go as fast as we wanted and I decided to stage my empty home… We got multiple offers over asking in 48…read more

K Mitchell
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First Impression Home Staging bedroom decorating photo.

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