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As you plan your marketing strategy and prep for your new listing’s photo session, it’s more than likely that your homeowner is wondering: why stage a home for sale? Can’t I just tidy up? Won’t a stager just want me to spend thousands to make it perfect—cutting into what I could make from the sale?

While sometimes professional staging isn’t needed—and any reputable stager will be upfront if that’s the case—often it makes the difference between a fast sale with competitive bids, and stale listings that force price reductions to stimulate action.


Staged homes sell in 90% less time

Homes staged before going on the market sell in 90% less time

We see this regularly! In fact, 90% of the homes we stage sell within 2 weeks, at or above listing price—and that’s true for already-furnished, as well as vacant, homes! That’s one of the most compelling answers that we and realtors in the popular Apex, Cary and Raleigh areas can give when clients’ ask “why stage a home for sale?”



Staged vacant home ROI is 586 percent

The ROI for staged vacant homes is 586% — and ALL sellers see an average return of 5-15%

Stagers want to deliver fast sales for more than the list price too; plus, we have one additional priority: assure the highest ROI possible. At First Impression Home Staging we do this by strategically selecting only the highest-impact actions, and partnering with proven contractors who will do the job right, and on time, the first time.

Plus, often we’re able to SAVE our clients money up front by advising them against changes that they planned to make.


Staged homes sell for 20 percent more

Why stage a home for sale? Staged homes sell 88% faster and for 20% more

Realtors and homeowners share a common goal: sell for the highest price, in the shortest time. Staging is one way to stack the odds in your favor, in both sellers’ AND buyers’ markets. When we’re asked “why stage a home for sale?” these stats offer the best explanation:

  • Homes staged before going on the market sell in 90% less time.
  • Staged homes sell 88% faster and for 20% more.


Buyers prefer staged homes

97% of buyers’ agents say staging affects the buyer’s view of the home

Everyone loves a good before-and-after reveal, and thanks to HGTV, DIY Network and other home improvement shows, consumers have higher expectations for ideal home spaces when they’re shopping for houses. Every realtor knows that buyers need to be able to imagine themselves in a home, and the longer they spend in the home, the higher the likelihood of them making an offer.

  • Staging helps 81% of buyers find it easier to visualize a staged property as a future home.
  • Staging prompts 27% of buyers to overlook property faults.
  • Buyers linger in staged homes an average of 40 minutes—compared to just 6 minutes overall.

Realtors we work with, even in a strong buyers’ market like the one we’re in now, tell us they get frustrated when they see their non-staged listings lose out to comparable properties that have been staged.

We hope these stats will help realtors show homeowners how a small investment in staging right from the start—on average ½ to 1% of the list price—will deliver the goal everyone wants: to sell for the highest price, in the shortest time… and with the highest ROI possible. Realtors, when you and your homeowners have the conversation about why stage a home for sale during your next marketing plan meeting, we invite you to bring us into the conversation! Contact us today.

Sherrie was outstanding in helping us stage our home to sell. Her advice is professional and knowledgeable. She is so easy to work with and there is no pressure. She will work with you to make changes that are in…read more

Paula Ragatz

Our home sold in 2 days after working with First Impressions Home Staging! I had never used a stager for a real estate transaction, and frankly, I had some trepidation. I am so glad I followed the suggestion of our…read more

Kile Law

Sherrie did an amazing job staging our house to sell. We had it on the market for a couple weeks but it was vacant and not showing well. We hired Sherrie to bring some life into it and she was…read more

Alison Spain

Sherrie and the First Impression Home Staging Team did a great job. We engaged Sherrie in designing and procuring furniture for an entire four bedroom home. Our project was very time sensitive and she beautifully designed, procured, stored and staged…read more

Michael Thurston

Sherrie was seriously amazing! Our house looks so awesome after our FaceTime staging call (quarantine probs) She was personable, patient and very knowledgeable! Would 100% use her again and definitely recommend!

Gina C

First Impression Home Staging provided a virtual consultation so we could stage our home! They were professional and patient as we did the walk through. It was a pleasure working with Sherrie Medeiros. She helped us successfully stage our home…read more

Cheri K

Sherrie helped me remotely stage my rental property that is up for sale, using FaceTime (I’m in CA and Sherrie is in NC). I initially sent her photos of the house staged with a bare minimum of furniture, which she…read more

Rena W

My husband and I are realtors in Raleigh, and we’ve been using Sherrie’s staging consultant services for our clients, and can I just say, “WOW”?! First Impression Home Staging definitely makes a HUGE difference. . . even in this current…read more

Lisa F

We used First Impressions Home Staging to help us with a completely new interior design of a vacation rental we bought in the mountains of Virginia. Sherrie and Roslyn were both amazing to work with. They were conscientious of our…read more

Josee M

Sherrie has an amazing eye for color and a talent on how to bring out the best in a space. She spent time getting to know what items in my home meant the most to me and created a paint…read more

Shannon H

We recently placed our home for sale and hired Sherrie and First Impression Home Staging to stage it. They did a fabulous job and the house looks beautiful. Sherrie is wonderful to work with. After an initial walk through of…read more

Joan K

Sherrie did a fabulous job staging our home for sale! I would HIGHLY recommend her if you are preparing your home to sale. We had never used staging before to sell a house, but now we are certainly believers indeed!…read more

Rachel M

Sherrie came in to stage our home to sell & she did just that. She made terrific suggestions & simply put, she made our home more marketable. I highly recommend her & if given the opportunity, I would choose to…read more

Sheila C.

The home that you staged went under contract in 3 days with 2 offers. I am certain that your staging was instrumental. The sellers are thrilled. They are so excited. They are convinced it was the best investment!

Mindy O.

Thanks very much Sherrie! You did an amazing job helping us get their home beautiful and ready to list.

Heather Piper, KW Realtor

Hey Sherrie I wanted to share some good news… that townhouse in Brier Creek went live on Saturday morning, held it open both days, and we have an offer on the way today. The exact unit around the corner, not…read more

Hugh Grist, Grist Realty

We’d just like to offer a sincere thanks for the work you did staging our house. We believe that the advice you and Amy gave us along with your staging made a huge difference in both the price and the…read more

Sincerely, Roger & Carla Wilson

Are you selling your house soon? Let me tell you… I didn’t believe it… But our listing didn’t go as fast as we wanted and I decided to stage my empty home… We got multiple offers over asking in 48…read more

K Mitchell
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First Impression Home Staging bedroom decorating photo.

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